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Top of the Funnel Offers for Lead Generation
Top of the Funnel Offers As content marketing and other forms of inbound marketing continue to grow at a rapid pace, marketers need to understand that all facets of a sales funnel still count in their...
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Marketing and Buyer Personas for Funnel Design
Buyer personas are a crucial component of successful inbound marketing, particularly for the sales and marketing departments. After all, the marketing team needs to know to whom they are marketing, and...
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B2B Marketing: 4 Sure Steps to Generating Qualified Leads With Twitter
B2B sales are greatly been influenced by social media. In the last report by Inside View, 61% of B2B companies indicated they use social media for business. The interesting part is that on average,...
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